Via businessweek.com

Cars are now among the main attractions at the International CES that opens January 6th featuring vehicles with touchscreen dashboards and others controlled by smartwatches.

"Two years ago, our booth would have been filled with PCs and people playing video games," said Danny Shapiro, senior director of Nvidia's automotive business unit, which supplies processors to Audi, BMW and Tesla Motors Inc. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things."

It's a shift driven by dollars. The Consumer Electronics Association forecasts factory-installed vehicle technologies will increase 3 percent in 2015 to $11.3 billion. Nearly one-third of U.S. households now own a vehicle equipped with an electronic infotainment system, according to CEA.

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