CEO Briefing Book on Effective Operations Improvement Strategies
TRB/SHRP2
Issue Date: 2014-12-31
Overview: 
Many key decision makers in transportation—whether elected or appointed—have a modest background in transportation. It is important to provide them with information that presents the payoffs from increased program attention and investments in TSM&O.
This CEO Briefing Book documents project success stories from the implementation of operational improvements for a range of state and regional contexts across the United States. They provide compelling examples that demonstrate the advantages of investing in operational improvements. Each project success story includes a brief summary of the problem, solution, results, cost, “what's in it for me,” resource links, and contact information.
Source Organization Location: Washington, DC
Operations Area of Practice: Communicating Reliability Information, Cost / Benefit Analysis
Organizational Capability Element: Economic Analysis of Reliability/Costs and Benefits, Outreach & Marketing
Content Type: FAQs / Benefits Brochure
Role in Organization: CEO / GM / Commissioner, Director / Program Manager, Principal Engineer, Senior Engineer, Senior Manager
Maturity Level of Program: Assessment (L1), Deployment (L3), Development (L2), Monitoring (L4)
Objective: Available Tools, Justification
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