Business Case Primer: Communicating the Value of Transportation Systems Management and Operations

TRB SHRP2 Program

Overview

This business case primer provides the "who, what, when and how" to successfully communicate the business case for TSM&O. It is intended to help practitioners communicate messages about the value and benefits of TSM&O so that key decision makers and peers will actively support TSM&O implementation and integration within their agency.

Three basic steps will allow you to communicate successfully:

  • Identify target audiences and reasons to implement TSM&O that resonate with each
  • Learn about opportunities for communication—informal and formal
  • Prepare to deliver the message whenever the opportunity is available

Also included:

  • Specific messages organized by audience type (decision makers, implementers, travelers) and problem/issue
  • Effective communication messages from agencies and organizations that support TSM&O Summaries of communication messages, facts, and sound bites by audience and sub-audiences
  • Summaries of communication messages, facts, and sound bites by audience and sub-audiences

Source Organization Location

Washington, DC


Operations Area of Practice

  • Communicating Reliability Information

Organizational Capability Element

  • Outreach & Marketing

Content Type

  • FAQs / Benefits Brochure

Role in Organization

  • CEO / GM / Commissioner
  • Director / Program Manager
  • Engineer
  • Manager / First Line Supervisor
  • Researcher/Academic
  • Senior Engineer
  • Senior Manager
  • Transit Professional
  • Transportation Planner

Publishing Organization

  • SHRP2 Program

Maturity Level of Program

  • Assessment (L1)
  • Deployment (L3)
  • Development (L2)
  • Monitoring (L4)

Objective

  • Available Tools
  • Justification

Document Downloads

Prime Contractor
ICF International
Author
Janet D'Ignazio and Beverly Bowen
Issue Date
December 31st, 2014
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