Incorporating Paid Digital Ads into Your Communications Toolbox

Hosted by The AASHTO Committee on Transportation Communications (TransComm)

In today’s digital media landscape, a hybrid communications strategy is a must. The use of both organic and paid digital advertising is crucial to reach target audiences and increase campaign engagement. Whether developing communications for public involvement, major project milestones, or safety initiatives, paid advertising can play a major role in enhancing your success. Webinar attendees will hear from three state DOT communications teams on how they have used paid digital ads and the lessons they’ve learned in doing so.

Registration is required. Click here to register.