State DOT Social Media Survey

AASHTO

Overview

These documents are AASHTO’s annual look at the use of social media among state DOTs, informed by a survey to which all but nine state DOT’s responded. The 2014 annual AASHTO social media survey reveals a continuing trend toward increasing social media adoption by state departments of transportation. In addition, the survey suggests that the use of social media tools has dramatically shifted state transportation department communication staffing responsibilities and overall public engagement strategies.​

Source Organization Location

Washington, DC


Operations Area of Practice

  • Communicating Reliability Information

Organizational Capability Element

  • Outreach & Marketing

Content Type

  • Case Studies & Lessons Learned

Role in Organization

  • CEO / GM / Commissioner
  • Director / Program Manager
  • Engineer
  • Manager / First Line Supervisor
  • Media / PIO
  • Principal Engineer
  • Senior Engineer
  • Senior Manager
  • Transit Professional
  • Transportation Planner

Publishing Organization

  • AASHTO

Maturity Level of Program

  • Assessment (L1)
  • Deployment (L3)
  • Development (L2)
  • Monitoring (L4)

Objective

  • Learning

Document Downloads

Project Website

Subcommittee on Transportation Communications

Prime Contractor
AASHTO
Issue Date
September 1st, 2014
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