Overview
This guide has been developed to help proponents of TSM&O communicate effectively about why TSM&O is an important part of the DOT mission. The emphasis here is on “effectively.” Defining “communication” is straight-forward: it is a message developed by one individual or group (the promoter) that is delivered to other individuals or groups (the audience). Effective communication goes beyond simple “delivery” of a message. It requires that the audience hears,understands and acts on the message. In summary, the goal of this Primer is to provide the reader with the “who, what, when, and how” to communicate successfully the business case for TSM&O.
Operations Area of Practice
Travel Demand Management
Regional Traffic Signal Operations & Program Management
Communications
SHRP2 Tools
TSMO Culture
Planning for Operations
Organizational Capability Element
Performance Management
Content Type
Standards & Recommended Practices
Role in Organization
Transportation Planner
Public
Senior Engineer
Researcher/Academic
Principal Engineer
Manager / First Line Supervisor
Director / Program Manager
CEO / GM / Commissioner
Engineer
Senior Manager
Transit Professional
Associate Engineer
Publishing Organization
SHRP2 Program