Gap Filling Project #6: Business Case Primer

Overview

This guide has been developed to help proponents of TSM&O communicate effectively about why TSM&O is an important part of the DOT mission. The emphasis here is on “effectively.” Defining “communication” is straight-forward: it is a message developed by one individual or group (the promoter) that is delivered to other individuals or groups (the audience). Effective communication goes beyond simple “delivery” of a message. It requires that the audience hears,understands and acts on the message. In summary, the goal of this Primer is to provide the reader with the “who, what, when, and how” to communicate successfully the business case for TSM&O.