Overview
This webinar features key topics about the intersection of TSMO and public communications, including communicating TSMO benefits and traveler information. Public sector practitioners from the TSMO and public communications disciplines play a key role in advancing traveler information strategies and services: timely information sharing with the traveling public improves their mobility, reduces stress, and enhances safety for commuters and transportation agency field workers. Additionally, the collaboration between these functions also supports the sharing of benefits of TSMO to the traveler and in soliciting public feedback on TSMO strategies.
This webinar also served as an introduction to a TSMO and public communications peer exchange taking place at Transcomm Annual Meeting on October 18.