Overview
Successfully implementing TSMO in your agency requires internal communications with the personnel that keep your agency running. Many agencies adapt a more formalized change management process that includes defining common goals, processes, and performance measures and managing relationships with partners, including law enforcement, regional governments, and other stakeholders. Other agencies utilize their internal communications structure to communicate TSMO in general, or new TSMO strategies, relying on previously established processes.
This webinar will take a look at how two states handled internal communications around TSMO and their own change management processes. Discussion will range from methods of communications, to tools, strategies, and themes of what the conversations look like. We'll also try and tackle how internal communications around TSMO or new technology deployments, mirrors or contrasts from external communications to the traveling public.
Learning Objectives
- Understand the importance of communications in the implementation of TSMO
- Hear about change management tools and processes you can apply in your own organization
- Gain knowledge on successful strategic communications practices
Presenters:
- Timothy Tait, Communications Director, Arizona DOT
- Tracey Bramble, Information Specialist, Iowa DOT
Moderator:
-
Adam Hopps, National Operations Center of Excellence
Target Audience
- TSMO professionals looking to leverage internal communications to accelerate their agencies adoption of TSMO and TSMO strategies
- Transportation agencies looking for proven communications tools and practices
- Communications professionals interested in how other states manage their internal communications.