Transportation Demand Management

Transportation Demand Management, or TDM, aims to make more efficient use of the transportation system through a variety of strategies and policies. With TDM’s focus on improving mobility and efficiency of all aspects of the multimodal transportation network, there are many parallels with TSMO objectives. Many TDM strategies focus on either reducing the need for vehicle trips, by encouraging alternate modes or higher occupancy options, such as transit, carpooling and ridesharing. Other TDM strategies focus on making travel more equitable and accessible – for everyone. This course presents a wide range of different TDM strategies that communities and regions can implement to promote multimodal travel, encourage policies that support travel options and choices, prioritize project investments, and the benefits of encouraging TDM approaches.