Overview
Use these talking points to quickly communicate the value of TSM&O to the public, freight providers, or emergency management. Tailor them to your context and information for the greatest impact. Note: These messages are for a non-transportation professional to use with a non-transportation audience. To create messages for peer-to-peer communication or to a transportation decision maker, please refer to the Business Case Primer.
Source Organization Location
Washington, DC
Operations Area of Practice
- Communicating Reliability Information
Organizational Capability Element
- Outreach & Marketing
Content Type
- FAQs / Benefits Brochure
Role in Organization
- CEO / GM / Commissioner
- Director / Program Manager
- Engineer
- Manager / First Line Supervisor
- Media / PIO
- Public
- Public Safety Officer
- Senior Engineer
- Senior Manager
- Transit Professional
- Transportation Planner
Publishing Organization
- SHRP2 Program
Maturity Level of Program
- Assessment (L1)
- Deployment (L3)
- Development (L2)
- Monitoring (L4)
Objective
- Available Tools
- Justification
Document Downloads
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SHRP2 L17 TSM+O Talking Points.docx (30.23 KB)